About
Are you invisible online? Are your competitors higher up on Google than you?
Whether you wish to become an SEO expert earning $75-$200 an hour or you wish to avoid having to spend all that money on expert SEO services, this course will be your savior.
Meet video course tutor and digital marketing expert Diego Davila has already helped more than 400,000 people and businesses. Now he will empower you to use expert SEO strategies to:
- Skyrocket your online presence
- Attract customers worldwide by being found by the 86% of consumers who rely on the internet to find a local business
- Reap long-term benefits of increased traffic from the SEO work you implement today
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Introduction to SEO
- Meet your tutor, digital marketing expert Diego Davila
- Course overview
- An introduction to SEO and why it’s important for your brand
- Ten crucial SEO ranking factors you need to know
Module 2: Developing Keyword Strategies
- What are keywords and why are they important?
- Performing effective keyword research with Google keyword planner
- The best keyword research tools
- Domain authority and trustworthiness
Module 3: Preparing Your Website for SEO
- Optimizing your WordPress website
- Migrating your website from Http to Https
- Making your website mobile-friendly
- Checking your website page speed
- Optimizing your website with the Yoast SEO plugin
- More advanced techniques
Module 4: Establish Your Business and Online Brand
- SEO strategy to establish your business and brand online
- The importance of backlinks
- Great ideas to unlock the power of backlinks
- Create a Google My Business profile
Module 5: The Power of Social Media and Video
- The importance of video
- SEO for your YouTube channel
- Optimizing SEO for Facebook, Instagram and Twitter
- Setting up social media post scheduling
Module 6: Bringing it All Together
- How to find directories to submit your website
- Key point review
- Farewell and final words
Career
Who is this course for?
- Anyone who has tried to rank a website before and it didn’t work
- Anyone who wants to become an SEO specialist earning $75-$200 an hour
- Business owners and entrepreneurs who want to stay ahead of their competition and rank above them on Google
- Web developers who can help their clients optimize their website from the start
- Anyone who works in digital marketing who wants to write copy that Google will love
- All online writers, such as journalists and bloggers, who want people to see and read what they are writing
Career path
- Become an SEO specialist to help other businesses improve their ranking
- Offer expert SEO services as part of your role as a social media manager, digital marketer, website designer or developer, online writer or blogger
- Be an invaluable part of any business with your SEO knowledge to help them build their brand online
